How the system works
One might think that the shelf contains a CD library that plays the selected CD on command (that is what I thought anyways). But it is much simpler than that. The system consists of a computer CD drive connected to a small computer power supply and a sort of IDE controller (run by a microcontroller). The IDE controller is told what to do by the user interface, a sort of large keypad hooked up to a(nother) microcontroller. The sound is taken from the CD drive by using the standard audio port.
But, how come it can play all the CDs if there is a single drive? Simple, it doesn't. It plays a special CD, with tracks corresponding to each one of the displayed CD. The tracks contain a mix featuring short samples of the CDs' songs. One can have the illusion the entire CD is playing since nobody stays near those shelves for long enough.